Tag Archives: Yahoo
Moving Forward by Stepping Back
“Perhaps it was the highly caffeinated sugar rush but at that moment, I had an epiphany. I realized the problem of click fraud was only going to get worse and more complex. Measure this challenge against the rapid growth of search marketing and there was an opportunity staring me in the face.” Continue reading
Filed under Click Fraud, Google, IAB, Microsoft, Online Advertising, Yahoo
Beware the “Bahama” Botnet
Just when you thought the fraudsters couldn’t get any more sophisticated … they surprise you. Click Forensics researchers have recently discovered one of the most advanced sources of click fraud we’ve seen. We’ve named it the “Bahama botnet” because when first discovered it was redirecting traffic through 200,000 parked domain sites located in the Bahamas. It has since been reprogrammed to redirect through other intermediate sites hosted in Amsterdam, the U.K., and even San Jose, CA, but the Bahama name stuck. Continue reading
Filed under Click Fraud, Google, Microsoft, Online Advertising, Yahoo
Search Engine Strategies SJC Recap
While attendance at SES San Jose was definitely down this year, it was still a great show. I enjoyed meeting people at our booth and appreciated the hard work of our team pulling that all together. We met a lot of interesting folks and enjoyed hearing feedback on new Click Forensics dashboard. Continue reading
Filed under Google, Online Advertising, Yahoo
Getting an Uptick in a Downturn
The number of advertisers affected by click fraud and the dollars lost continue to rise. As we face more sophisticated attacks in 2009, I wanted to highlight some recent advances in the battle and share some specific steps advertisers can do to ensure they get what they pay for. Continue reading
Filed under Click Fraud, Google, Online Advertising, Yahoo
“The Happiest Place on Earth”
What this means is that parked domain companies and site owners are being squeezed. This is a trend that will continue. Advertisers are demanding higher quality traffic and Google has had a hard time delivering that from low quality traffic sites like MySpace. Enter the parked domain channel. Continue reading
Filed under Click Fraud, Google, Online Advertising, Yahoo
Under the Iceberg
Over the past two years we have been trying to bring attention to the real danger of click fraud. It is a real problem that is getting worse not better. Since we began reporting our Click Fraud Index, the overall rate has climbed over 20%. Continue reading
Filed under Click Fraud, Online Advertising
Why Yahoo! Matters
A couple of weeks ago at Search Engine Strategies in New York, Click Fraud made big news. Yahoo announced a partnership with Click Forensics that changes the tone of the ongoing “Click Fraud Debate”. Since late 2005 there has … Continue reading
Filed under Click Fraud, Online Advertising, Yahoo
