Tag Archives: Online Advertising
Search Engine Strategies SJC Recap
While attendance at SES San Jose was definitely down this year, it was still a great show. I enjoyed meeting people at our booth and appreciated the hard work of our team pulling that all together. We met a lot of interesting folks and enjoyed hearing feedback on new Click Forensics dashboard. Continue reading
Filed under Google, Online Advertising, Yahoo
AOL… I Finally Got One Right!
It was January of 2000 and I was in my usual Tuesday morning breakfast group with my friends at Jim’s. We spent time talking about life, family and business. My friends Matt and Shawn were far wiser than I when … Continue reading
Filed under Media, Online Advertising
Good News… Online Will Win!
Newspapers and print in general have been hammered. Radio and outdoor is fading and television is showing signs of weakness. The dollars are shifting to online and with good reason. In my preparation for the presentation (which can be found here) I spoke to senior executives at digital agencies and leading online advertisers. There is no doubt that the world of online advertising is at a crossroads. The tone I heard when speaking to advertisers and agencies was consistent… “Now more than ever, we need to be sure we get what we pay for”. Jobs are on the line, performance is not optional and measurement matters. Continue reading
Filed under Media, Online Advertising, Print, Televison
The Click Quality Council invites you…
Last week I wrote about the Interactive Advertising Bureau’s release of the Click Measurement Guidelines. This document is extremely important for advertisers, agencies and ad providers. It defines the process that will be used to measure and deliver clicks to advertisers. The … Continue reading
Filed under Click Quality Council, IAB, Online Advertising
The Lens We Look Through
On a recent trip to New York, I was asked by an ad provider executive, “Which side are you on?” At first I didn’t know what he meant, but he clarified it for me by saying that in the world … Continue reading
Filed under Click Quality Council, IAB, Online Advertising, Yahoo
Obnoxious Facebook Ads
I am going to go out on a limb and guess that Facebook is making money from the ads… c’mon Facebook! I am a fan and have encouraged lots of folks to join. Respect your members and get your act together on this before the negative PR buzz drip to a flood. Continue reading
Filed under Facebook, Google, Online Advertising
Unleashing the Data Dragon- IAB Conference Update
It is the science aspect of online advertising that differentiates it from traditional media. Online is much more measurable, has easier to access data that is more accurate and can be enhanced from a performance standpoint by leveraging the data wisely. Instead of trying to “tame the data dragon” we should should work together to unleash the beast. Continue reading
Filed under IAB, Online Advertising
If I could change just one thing about Google, it would be…
We all love Google but nobody’s perfect! We hear suggestions all the time from advertisers that start, “If I could change just one thing about Google, it would be…” So I thought, let’s compile a new list! Continue reading
Filed under Click Quality Council, Google, Online Advertising
Insight into the Jump in Click Fraud
The overall rate jumped to 17.1%. This means that across our community of advertiser data, we find that 17.1% of all clicks are invalid and not worth paying for. There were three factors that drove the increase. Continue reading
Filed under Click Fraud, Online Advertising
Getting an Uptick in a Downturn
The number of advertisers affected by click fraud and the dollars lost continue to rise. As we face more sophisticated attacks in 2009, I wanted to highlight some recent advances in the battle and share some specific steps advertisers can do to ensure they get what they pay for. Continue reading
Filed under Click Fraud, Google, Online Advertising, Yahoo
In Defense of the Brand
A high level of diligence is required to ensure advertiser brands are protected. Continue reading
Filed under Online Advertising
