Tag Archives: Microsoft
Moving Forward by Stepping Back
“Perhaps it was the highly caffeinated sugar rush but at that moment, I had an epiphany. I realized the problem of click fraud was only going to get worse and more complex. Measure this challenge against the rapid growth of search marketing and there was an opportunity staring me in the face.” Continue reading
Filed under Click Fraud, Google, IAB, Microsoft, Online Advertising, Yahoo
Beware the “Bahama” Botnet
Just when you thought the fraudsters couldn’t get any more sophisticated … they surprise you. Click Forensics researchers have recently discovered one of the most advanced sources of click fraud we’ve seen. We’ve named it the “Bahama botnet” because when first discovered it was redirecting traffic through 200,000 parked domain sites located in the Bahamas. It has since been reprogrammed to redirect through other intermediate sites hosted in Amsterdam, the U.K., and even San Jose, CA, but the Bahama name stuck. Continue reading
Filed under Click Fraud, Google, Microsoft, Online Advertising, Yahoo
Building on a Foundation of Success: IAB Guidelines
Over the past week four major players in the online media space have announced accreditation to the Interactive Advertising Bureau’s Click Measurement Guidelines. This list includes Yahoo!, Google, Microsoft and Business.com. I wanted to take a moment and explore why you should care about this development and what accreditation means for advertisers. Continue reading
Filed under Click Fraud, Google, IAB, Microsoft, Online Advertising, Yahoo
