Tag Archives: IAB
Building on a Foundation of Success: IAB Guidelines
Over the past week four major players in the online media space have announced accreditation to the Interactive Advertising Bureau’s Click Measurement Guidelines. This list includes Yahoo!, Google, Microsoft and Business.com. I wanted to take a moment and explore why you should care about this development and what accreditation means for advertisers. Continue reading
Filed under Click Fraud, Google, IAB, Microsoft, Online Advertising, Yahoo
The Buzz on Click Fraud
The good news is that online advertising is highly measurable. Large advertisers that traditionally have been offline are now shifting dollars online. This fact has contributed to online advertising continuing to grow as traditional media is in decline. Continue reading
Filed under Click Fraud, IAB, Online Advertising
The Click Quality Council invites you…
Last week I wrote about the Interactive Advertising Bureau’s release of the Click Measurement Guidelines. This document is extremely important for advertisers, agencies and ad providers. It defines the process that will be used to measure and deliver clicks to advertisers. The … Continue reading
Filed under Click Quality Council, IAB, Online Advertising
The Lens We Look Through
On a recent trip to New York, I was asked by an ad provider executive, “Which side are you on?” At first I didn’t know what he meant, but he clarified it for me by saying that in the world … Continue reading
Filed under Click Quality Council, IAB, Online Advertising, Yahoo
IAB Click Measurement Guidelines
The Guidelines are an important foundational step for our industry. While no one document can solve the problem of click fraud or mitigate invalid traffic, it is encouraging to us to be at this point. Continue reading
Filed under Click Fraud, Click Quality Council, Google, IAB, Online Advertising, Yahoo
Unleashing the Data Dragon- IAB Conference Update
It is the science aspect of online advertising that differentiates it from traditional media. Online is much more measurable, has easier to access data that is more accurate and can be enhanced from a performance standpoint by leveraging the data wisely. Instead of trying to “tame the data dragon” we should should work together to unleash the beast. Continue reading
Filed under IAB, Online Advertising
