Tag Archives: cybercrime
Insight into the Jump in Click Fraud
The overall rate jumped to 17.1%. This means that across our community of advertiser data, we find that 17.1% of all clicks are invalid and not worth paying for. There were three factors that drove the increase. Continue reading
Filed under Click Fraud, Online Advertising
Getting an Uptick in a Downturn
The number of advertisers affected by click fraud and the dollars lost continue to rise. As we face more sophisticated attacks in 2009, I wanted to highlight some recent advances in the battle and share some specific steps advertisers can do to ensure they get what they pay for. Continue reading
Filed under Click Fraud, Google, Online Advertising, Yahoo
