Tag Archives: Click Quality Council
The Buzz on Click Fraud
The good news is that online advertising is highly measurable. Large advertisers that traditionally have been offline are now shifting dollars online. This fact has contributed to online advertising continuing to grow as traditional media is in decline. Continue reading
Filed under Click Fraud, IAB, Online Advertising
The Click Quality Council invites you…
Last week I wrote about the Interactive Advertising Bureau’s release of the Click Measurement Guidelines. This document is extremely important for advertisers, agencies and ad providers. It defines the process that will be used to measure and deliver clicks to advertisers. The … Continue reading
Filed under Click Quality Council, IAB, Online Advertising
The Lens We Look Through
On a recent trip to New York, I was asked by an ad provider executive, “Which side are you on?” At first I didn’t know what he meant, but he clarified it for me by saying that in the world … Continue reading
Filed under Click Quality Council, IAB, Online Advertising, Yahoo
If I could change just one thing about Google, it would be…
We all love Google but nobody’s perfect! We hear suggestions all the time from advertisers that start, “If I could change just one thing about Google, it would be…” So I thought, let’s compile a new list! Continue reading
Filed under Click Quality Council, Google, Online Advertising
Announcing the Click Quality Council
I am pleased to announce the formation of the Click Quality Council. Around twenty forward thinking advertisers and agencies will convene quarterly to review news, share ideas and comment on recent industry developments. The complete list of members will be … Continue reading
Filed under Uncategorized
