Tag Archives: click forensics
Click Fraud Rate Rises to 22.3 Percent in Q3 2010
Botnet and Traffic from Mobile Devices, Video Content, Social Networks, and User-Generated Content Click Forensics®, Inc. today released advertising audience quality figures for the third quarter 2010 from the industry’s leading independent online advertising data reporting service. Now in its … Continue reading
Filed under Uncategorized
Moving Forward by Stepping Back
“Perhaps it was the highly caffeinated sugar rush but at that moment, I had an epiphany. I realized the problem of click fraud was only going to get worse and more complex. Measure this challenge against the rapid growth of search marketing and there was an opportunity staring me in the face.” Continue reading
Filed under Click Fraud, Google, IAB, Microsoft, Online Advertising, Yahoo
Click Fraud Gets Slicker
“The article highlights “a new form of click fraud that accomplishes what online fraud watchdogs might have once thought impossible: a scam that not only simulates valid clicks on a Google ad sold to an advertiser, but seems to result in a real customer who spends money on the advertiser’s site.” This is the worst case scenario for an advertiser…” Continue reading
Filed under Click Fraud, Google, Online Advertising
Beware the “Bahama” Botnet
Just when you thought the fraudsters couldn’t get any more sophisticated … they surprise you. Click Forensics researchers have recently discovered one of the most advanced sources of click fraud we’ve seen. We’ve named it the “Bahama botnet” because when first discovered it was redirecting traffic through 200,000 parked domain sites located in the Bahamas. It has since been reprogrammed to redirect through other intermediate sites hosted in Amsterdam, the U.K., and even San Jose, CA, but the Bahama name stuck. Continue reading
Filed under Click Fraud, Google, Microsoft, Online Advertising, Yahoo
The Doctors Are ‘In’
Today we are thrilled to announce that Dr. Tuzhilin has joined the Click Forensics Advisory Board. Few individuals have had more real-world and academic experience in the measurement of online traffic quality and its effect on advertisers. His work has helped move the industry toward standards and cooperation. Continue reading
Filed under Click Fraud, Google, Online Advertising
Building on a Foundation of Success: IAB Guidelines
Over the past week four major players in the online media space have announced accreditation to the Interactive Advertising Bureau’s Click Measurement Guidelines. This list includes Yahoo!, Google, Microsoft and Business.com. I wanted to take a moment and explore why you should care about this development and what accreditation means for advertisers. Continue reading
Filed under Click Fraud, Google, IAB, Microsoft, Online Advertising, Yahoo
The Lens We Look Through
On a recent trip to New York, I was asked by an ad provider executive, “Which side are you on?” At first I didn’t know what he meant, but he clarified it for me by saying that in the world … Continue reading
Filed under Click Quality Council, IAB, Online Advertising, Yahoo
IAB Click Measurement Guidelines
The Guidelines are an important foundational step for our industry. While no one document can solve the problem of click fraud or mitigate invalid traffic, it is encouraging to us to be at this point. Continue reading
Filed under Click Fraud, Click Quality Council, Google, IAB, Online Advertising, Yahoo
Insight into the Jump in Click Fraud
The overall rate jumped to 17.1%. This means that across our community of advertiser data, we find that 17.1% of all clicks are invalid and not worth paying for. There were three factors that drove the increase. Continue reading
Filed under Click Fraud, Online Advertising
Announcing the Click Quality Council
I am pleased to announce the formation of the Click Quality Council. Around twenty forward thinking advertisers and agencies will convene quarterly to review news, share ideas and comment on recent industry developments. The complete list of members will be … Continue reading
Filed under Uncategorized
AdTech Update
The past couple of months have been really exciting for all of us at Click Forensics. Exhibiting at the AdTech show in San Francisco was a great success and over 500 new members have joined the Click Fraud Network. We … Continue reading
Filed under Click Fraud
Dr. Tuzhilin Visits Click Forensics
Click Forensics has been working with Dr. Alexander Tuzhilin from NYU to further enhance our rating engine and statistical modeling approach. Dr. Tuzhilin visited with the Click Forensics’ team in San Antonio last week. The company has a goal of producing … Continue reading
Filed under Click Fraud
The Founding of the Click Fraud Network
Advertisers are skeptical of what they consider a “closed system”. By using a bidding system tied to an algorithm, search providers create a cloud of mystery over the entire pay per click process. Advertisers who run television or radio spots receive a notarized affidavit at the end of each month. In the online space there is no such process in place. Our position is that advertisers and publishers should have open dialogue and find common ground. Continue reading
Filed under Click Fraud, Google, Online Advertising, Yahoo
